HouseKey is the platform behind UAE property businesses. Valuations, underpricing and distress detection, rental yields and live market data — delivered to your team and your clients on your own domain.
A technology and information business. HouseKey does not broker property or provide investment advice.
Your team works in the admin portal. Your clients see the investor portal. Both carry your brand, and both read from the same continuously updated view of the UAE market.
A composite deal score weighs underpricing, distress signals, yield, recency and data quality — so a shortlist is defensible, not a hunch.
Automated valuations with comparables, plus rental yields. Net yield is published only where a real building service charge exists — everywhere else it is labelled gross.
Branded PDF reports, showcase videos and market briefings, generated from the same data your team acts on.
Your clients do not think in dropdowns. They think “something bright near the water, walkable to the metro, under three million”. The investor portal takes that sentence — typed or spoken — and answers it from the live market, showing the evidence behind every match.
A filter has no idea what a sea view is. This does — and it separates “the advert claims it” from “we can see it is 400 m from the coast”, so your agent knows which matches will survive a viewing.
Dictation in eleven languages, including Arabic, Hindi, Russian, Mandarin, Urdu and Farsi. Ask in any of them and the platform searches the market in English — the question travels, the answer arrives in seconds.
Place names resolve against a curated registry of UAE communities and the names people actually use for them — JBR, Downtown, Marina. If a place is not real, it says so rather than quietly returning the whole market.
Language models read every advert for the things a structured field never captures: urgency, a motivated seller, a chain, a price cut described but not recorded. Those signals feed the distress component of the deal score.
Every tracked property carries an automated valuation and a composite deal score. Both are computed continuously across the whole market, so a shortlist is a consequence of the data rather than of who had time to look.
Underpricing against the platform’s own valuation, distress signals, yield, how fresh the evidence is, and how much of it there is. Each component sits at neutral when there is nothing to say and only rises on positive evidence — so a middling score means “unremarkable”, never “we guessed”.
The valuation is comparables-based: like-for-like sales and asking prices in the same building, then the same community, with the confidence of each estimate carried alongside it. Where there are not enough comparables to be honest about, no figure is published.
A seller cutting twice in six weeks is a different conversation from one who listed yesterday. The platform can tell them apart across the whole market at once; a person cannot.
Listings, transactions, rentals and community analytics across Dubai and the wider UAE — reconciled, de-duplicated and scored, then kept current.
A figure is only useful if a client can act on it. Where the platform lacks the input to compute something properly, it says so instead of estimating — a shortlist you can defend in a meeting is worth more than one that looks comprehensive.
Tenants run on their own domain with their own logo, colours, contact details and sending address. Your data is yours: client lists, saved searches, portfolios and prospects are isolated at the database level, not merely hidden in the interface.
A new brand is a domain, a logo, two colours and a contact record. No fork, no separate deployment, no divergent codebase.
Operating in Dubai only, or the northern emirates? Set the geography once and every search, filter and showcase respects it.
Tell us how your team works and what you need your clients to see. We will show you the platform on your own data.